The camera came first. The production system followed.

Mac Hoover is a director, editor, producer, and entrepreneur from South Florida. He and James “Marko” Markovits are equal partners and the complete production team behind Goliath Media, bringing cinematic filmmaking, documentary judgment, and commercial discipline into television, streaming, live broadcast, and digital media.

Beginning with fishing films made while still in school, Mac developed a field-first approach shaped by conservation, weather, access, machinery, and unscripted moments. That approach now carries through remote expeditions, underwater production, celebrity stories, and national campaigns.